Why Sharing Music Privately Is a Smart Move for Artist Managers

As an artist manager, one of your key responsibilities is to help your clients get their music in front of the right people. This can include record labels, music supervisors, booking agents, and other industry professionals who can help further their careers. While there are many ways to share music with these individuals, one increasingly popular option is to share music privately.

What does it mean to share music privately? Essentially, it involves sending music directly to specific individuals or groups, rather than sharing it publicly on streaming platforms or social media. Here are a few reasons why an artist manager may want to consider sharing music privately:

1. Control: By sharing music privately, artist managers can retain more control over who has access to their clients' music. This can help prevent leaks, ensure that the right people are hearing the music, and potentially lead to more valuable opportunities.
2. Exclusivity: When music is shared privately, it can create a sense of exclusivity and intimacy that can be very appealing to industry professionals. It shows that the artist is serious about their work and is willing to take the time to build relationships with key players in the industry.
3. Feedback: When music is shared privately, it can be an opportunity to get valuable feedback from industry professionals. This can be incredibly valuable in terms of refining the artist's sound, identifying potential areas for improvement, and ultimately making the music more marketable.
4. Personalization: Sharing music privately can also help artist managers build personal relationships with industry professionals. By sending music directly to someone and following up with a personalized message, artist managers can help create a sense of connection and trust that can lead to more opportunities down the road.

Of course, there are also some potential downsides to sharing music privately. For example, it can be time-consuming and may not always lead to immediate results. Additionally, it can be difficult to know who to share music with and how to get in touch with industry professionals.

Overall, however, sharing music privately can be an effective tool for artist managers looking to help their clients get ahead in the music industry. By retaining more control, creating a sense of exclusivity, getting valuable feedback, and building personal relationships, artist managers can help set their clients up for long-term success.