Followers and subscribers
Two ways fans connect with you — following is free, subscribing is paid.
People connect with your shop in two ways, and it helps to think of them as a funnel.
Followers (free)
Anyone can follow your shop for free. Followers get an email whenever you post or release something new, so they're an audience you can reach again and again. Following is the easy first step that warms people up.
Subscribers (paid)
Subscribers pay monthly and unlock your subscriber-only posts and included releases. They're your most committed fans.
Good to know
Your follower and subscriber counts are private to you — visitors don't see them. A healthy shop usually has lots of followers and a smaller core of subscribers.
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